Paul Allen's $12 Million New Submarine

Inside the Exomos showroom at the Jebel Ali Free Zone, customers in the market for a personal submarine can choose from 14 luxury models.

Currently there are about 100 wealthy individuals around the world who own their own submarines, and there are 26 clients awaiting delivery on subs at the Dubai-based Exomos alone. A 10-passenger model costs $15 million, and prices rise from there.

Microsoft co-founder Paul Allen recently paid $12 million for his 40-foot long sub. (It’s yellow. It’s a yellow submarine.) More economical models that seat only three-people are available for as low $350,000.